TORONTO — Craig Reaume has been named general manager and Perry Pisani is the new director of Sales and Marketing for W Toronto, the city’s first W Hotel, opening on July 21.

Reaume has more than 30 years of experience overseeing hotels worldwide. Beginning in 1992 at The Delta Chelsea, Reaume progressed through numerous positions within Delta Hotels in Toronto and Vancouver over 16 years. In 2008, he moved to Fairmont Royal York and over the next decade, he led numerous hotels and resorts around the world, including Fairmont properties in Vancouver, Boston, New York City, Riviera Maya, Mexico and Sofitel Wentworth in Sydney, Australia. He returned home to Toronto with Accor in 2017 before joining W Hotels. Pisani first launched his hospitality sales career in 2008 at The Westin Harbour Castle. He then went on to hold progressive roles at the Sheraton Centre Toronto, Starwood Toronto Metro Market Sales Office and W South Beach. Pisani first joined the W Hotels in 2014 as an account director, overseeing business travel, entertainment and diplomatic sales efforts. Returning to Toronto in late 2017, Pisani joined Accor Hotels as assistant director of Sales for the Fairmont Royal York. Then, he was appointed as the director of sales for The St. Regis Toronto in January 2019.


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