NEW YORK — W Hotels Worldwide has unveiled a new unisex amenity line featuring Italy-based Davines Group’s sustainable luxury beauty brands Davines and /skin regimen/, which will be available at all of the brand’s locations in 2020.
From sink to spa, the new lineup of in-room hair and skin care (which replaces the brand’s long-time amenity partner, bliss) will now include Davines and /skin regimen/ best-sellers, as well as exclusive new formulas, available only to W guests.
“W takes a bold approach to self-care and this new brand collaboration is no exception,” says Anthony Ingham, global brand leader, W Hotels. “In choosing a new amenity line, we road tested many brands and formulations and not only love the way the Davines Group products look, smell and feel, but the values they stand for as a company. We are very excited to bring these products to all of our guestrooms across the globe.”
In addition to being the in-room and in-suite brand of choice at W hotels globally, /skin regimen/ and Davines products will also be used at all W Away Spas starting in 2020, alongside sister brand, [ comfort zone ].
Davines is a certified B Corporation and CO2-neutral company that supports reforestation to offset its carbon emissions. In addition, all products are sulphate- and paraben-free.
“We found a kindred spirit in W as we both have made a name for ourselves by doing things differently, and this amenity project is no different,” says Jorge Blanco, creative director, Davines North America. “We look forward to seeing how our self-care collaboration will inspire people from around the world to seek a deeper extension of the in-room amenity experience we are now proudly offering with W.”
As part of Marriott International’s initiative to reduce its hotels’ environmental impact worldwide, W plans to offer the new amenities in waste-reducing, full-size bottles by the end of 2020.