MADRID — The World Tourism Organization (UNWTO) has released a set of guidelines to help the tourism sector emerge stronger and more sustainably from COVID-19.
The guidelines highlight the need to act decisively, to restore confidence and, as UNWTO strengthens its partnership with Google, to embrace innovation and the digital transformation of global tourism.
The guidelines were produced in consultation with the Global Tourism Crisis Committee and aim to support governments and private sector to recover from an unparalleled crisis. Depending on when travel restrictions are lifted, the UNWTO warns that international tourist arrivals could fall by between 60 per cent and 80 per cent. This puts 100- to 120-million jobs at risk and could lead to US$910-billion to US$1.2-trillion lost in exports.
“These guidelines provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner,” says Zurab Pololikashvili, UNWTO Secretary-General. “They are the product of the enhanced cooperation that has characterized tourism’s response to this shared challenge, building on knowledge and inputs from across the public and private sectors and from several UN agencies as part of the UN’s wider response.”