TORONTO — Guests to The Trump International Hotel & Tower Toronto will now be wooed by a distinctive brand scent when they visit the luxury property.

Tracy Pepe, founder and master perfumer of Toronto-based Nose Knows Design, was hired to create a signature scent that would reflect the Trump values of quality, detail and excellence. “As a scent designer, my goal is to capture brand experiences through scent,” said Pepe, “Trump International Hotel & Tower [Toronto] was an exciting project. The quality of materials and the attention to detail are reflected in the scent experience.”

Crafted over six months, the signature Trump Toronto scent is called “Champagne and Caviar.”


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