Scion Rendering

NYC — Trump Hotels has announced a new addition to its brand portfolio — American Idea — a new mid-scale concept rooted in local history and neighbourly service.

The company currently has three agreements signed for the brand, which will see it debut in the Mississippi Delta area.

“Trump Hotels is recognized for unparalleled service, meticulous attention to detail and iconic properties in world-class destinations,” says Eric Danziger, CEO, Trump Hotels. “While we will continue in pursuit of this mission for our luxury Trump Hotels brand, we look forward to leveraging our expertise and experience across the various segments of the hotel business and bringing our trademark hospitality to many more guests, owners and markets across the nation.”

The hotel group has also confirmed Cleveland, Miss. as the first location for its upscale Scion hotel brand, which was announced last year. The hotel will be set in a multi-faceted hospitality campus which will include approximately 100 rooms, suites and extended-stay accommodations.


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