MCLEAN, Va. — Tru by Hilton is marking its five-year anniversary with the opening of its milestone 200th hotel and expansion beyond U.S. and Canada borders for the first time.

Since its record-breaking launch in 2016, the midscale brand has experienced tremendous growth, adding nearly 100 hotels to its portfolio since the beginning of 2020. Tru has grown its pipeline to nearly 270 hotels and is now set to make its debut in the Caribbean and Latin America, with a new regional prototype and hotel developments in Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.

“We attribute the remarkable pace of growth to Tru by Hilton’s ability to attract new owners with a packaged approach that makes it easy for investors to join a powerhouse global company,” says Talene Staab, global head, Tru by Hilton. “Tru has shown unstoppable momentum since the brand’s inception five years ago, where it took off as the fastest brand launch in industry history. We’re elated to now have more than 200 hotels welcoming travellers across the U.S. and Canada and look forward to expanding our international footprint into the Caribbean and Latin America.”

Tru is expected to make its Caribbean and Latin America bow in late 2021 with the opening of Tru by Hilton Criciuma in Brazil, followed by Tru by Hilton Monterrey Fundidora in Mexico in early 2022.


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