NEW YORK — The Trip Advisor Business Survey, one of the world’s largest hotel business surveys, completed by more than 9,000 accommodation owners and managers worldwide, revealed a positive outlook for 2012.

“The TripAdvisor Industry Index reveals an economic optimism among U.S. accommodation owners, which reflects data showing one-third of U.S. travellers are planning to increase travel spending in 2012,” said Christine Petersen, president of TripAdvisor for Business.

The survey’s key finding was that 65 per cent of U.S. respondents are optimistic about the prospect of an economic recovery in 2012, 27-per-cent higher than the global average of 38 per cent. Seventy-six per cent said they expect their businesses to be more profitable in 2012 than 2011, as compared to a global average of 58 per cent.

Another trend this year is increased use of social media and mobile devices, although that comes with a caution. “While it’s encouraging to see so many planning to respond to online guest reviews in 2012, TripAdvisor’s data show that only 15 per cent of property reviews have management responses,” explains Petersen. “The owners and managers who follow through on plans to respond to reviews will have an advantage over their competition.”

Check out the TripAdvisor 2012 Industry Index for more report details.


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