NEWTON, Mass. — TripAdvisor has announced the launch of its Just for You feature, which provides personalized recommendations for TripAdvisor users online.

“By virtue of the insights and attributes that we’ve gathered from millions of traveller reviews and opinions, TripAdvisor is uniquely able to match travellers with their ideal hotels,” said Adam Medros, SVP, Global Product, TripAdvisor. “The new Just for You feature is the evolution of hotel search on TripAdvisor and a natural extension of our ongoing efforts to make every travel-planning experience more helpful and personally relevant for our users.”

Through the new Just for You feature, TripAdvisor will present the user with different tags to select travel style, price point, hotel class and amenities. TripAdvisor will take that feedback into account as well as past searches, reviews and ratings to deliver a more personalized result for the user.

Just for You is available on TripAdvisor sites. There are plans to roll out the feature to additional platforms in the future.


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