MONTREAL — Tourisme Montréal has announced a new initiative with the aim of diversifying Montreal’s tourist attractions and is seeking new investors in the interest of achieving this goal.
Developing the local tourism product to offer a more varied and attractive experience is a key priority in Tourisme Montréal’s strategic plan for 2014 to 2018. An Investment Development Committee was created to oversee this initiative. The group includes Investissement Québec, Fonds de solidarité FTQ, the Business Development Bank of Canada and Montréal International.
“Product development is closely linked with Tourisme Montréal’s mission and the various tourism and financial leaders have to be proactive in attracting international investors to promote growth in Montréal and enhance the city’s reputation,” said Yves Lalumière, president and CEO of Tourisme Montréal.
Members of the organization believe the city is well positioned to attract new tourism players with substantial growth in 2015, promising projections for 2016 and the city’s 375th anniversary celebrations on the agenda for 2017.