VANCOUVER — Destination Canada (DC) signed two memoranda of understanding during last month’s tourism trade mission to China, led by the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism.
A new memorandum of understanding with UTour will see the two organizations collaborate in research and development and marketing efforts. A renewed Memorandum of Understanding with Ctrip will continue to build the strategic partnership to promote Canada’s tourism brand in China, with an increased focus on Indigenous experiences and Atlantic Canada.
“The Chinese market continues to grow and we are working with our provincial and territorial partners and tourism businesses from across the country to seize the opportunity. By aligning with partners in China such as Ctrip and UTour, we can showcase uniquely Canadian tourism experiences to prospective Chinese travellers,” says David F. Goldstein, president and CEO, DC.
The six-day, three-city mission brought together tourism-industry businesses and stakeholders to develop stronger business-to-business connections with key stakeholders in the Chinese tourism market and showcase Canada’s unique tourism offerings.
The mission resulted in the signing of seven memoranda of understanding and partnership agreements.
“As we celebrate the Canada-China Year of Tourism, this tourism trade mission to China provided a tremendous opportunity to open new markets and to develop and build on existing relationships for our federal, provincial and territorial partners and tourism businesses,” says Minister Chagger. “By strengthening our business-to-business connections in this key market, we continue to work towards our government’s goal of doubling two-way trade by 2025.”