TORONTO — Tourism Toronto has announced new executive appointments aligned with the organization’s strategic priorities.
Andrew Weir has been named to the new position of EVP, Destination Development and Jon Mamela will join Tourism Toronto as EVP and Chief Marketing Officer. Both appointments take effect on January 1, 2019.
Weir has been with Tourism Toronto for the past 13 years. For the last four years, he has served as EVP and Chief Marketing Officer, during which time he led the development of a new tourism brand and campaign for Toronto that has won numerous national and international awards for destination marketing.
“Modern destination marketing is more holistic than just marketing alone and it takes an active role in shaping how Toronto continues to evolve as a top global destination,” says Johanne Bélanger, president and CEO of Tourism Toronto. “Leading this new initiative, Andrew will become the champion for the visitor experience and key connector for the tourism industry with business leaders and government officials to help shape the policy and business environment to spur continued growth for the visitor economy in Toronto and the region.”
Mamela joins Tourism Toronto after five years with Destination Canada as SVP and Chief Marketing Officer, where he led the organization’s digital-marketing and sales transformation and achieved consecutive year-over-year growth, resulting in new record highs for international visitation to Canada. Prior to Destination Canada, Mamela built his marketing and sales career in the travel sector with Four Seasons Hotels & Resorts, Fairmont Hotels and Resorts and Travel Alberta.
“Jon is a true leader in destination marketing in Canada. His experience and success building national marketing programs — and expanding those programs into international markets and through new strategies and technologies — will help us inspire more travellers and drive more business to Toronto in the years ahead,” says Bélanger.
