HALIFAX — Tourism Nova Scotia and Airbnb have partnered to promote safe and healthy tourism and experiences within the province.
As part of this partnership, Airbnb has developed a website dedicated to highlighting listings and Airbnb Experiences in Nova Scotia, as well as relevant information about hosting in the province. Additionally, Tourism Nova Scotia will have access to data about search and booking trends to help inform its marketing strategy and overall promotion of the destination. Tourism Nova Scotia will also share information with the local tourism industry about promoting experiences and accommodations through the Airbnb platform.
“This partnership with Airbnb will promote Nova Scotia experiences to an audience of motivated travellers. Now more than ever, it is crucial to market where people make travel decisions,” says Michele Saran, Chief Executive Officer, Tourism Nova Scotia. “This is a fantastic opportunity to highlight the many unique and authentic travel experiences available in every corner of Nova Scotia.”
This partnership is part of Airbnb’s work with governments and tourism agencies to support economic growth as destinations around the world seek to recover from the impacts of the COVID-19 pandemic. By working with destination-marketing organizations, non-profits and governments to support responsible and safe travel, the company aims to help communities harness these economic benefits for local citizens and small businesses.
“We’re proud to be partnering with Tourism Nova Scotia to help highlight the incredible scenery and wonderful places to which Atlantic Canadians can responsibly travel on a short or longer-term basis,” says Nathan Rotman, Airbnb’s Public Policy manager in Canada.