KAMLOOPS, B.C. — The Tourism Kamloops Board of Directors has named Monica Dickinson as the organization’s new CEO, effective Mar. 15. Dickinson will be replacing Beverley DeSantis.
Dickinson has been working at Tourism Kamloops for the last 15 years. In the last six years, as director of Industry Relations and Communications, she led all corporate communications and stakeholder relations, worked collaboratively with industry partners to leverage marketing, sales and destination-development tactics, drove destination-golf revenues from $40,000 to nearly $1 million in four years and supported three renewals of the Municipal Regional District Tax (MRDT), among other accomplishments.
“Tourism Kamloops is about to enter a period of growth. We know there is pent-up demand for travel and as travel restrictions continue to lessen, we know we need a strong leader to navigate this new era,” says Board Chair Percy Amaria. “We are excited to work alongside Monica in her new role as CEO and are confident in her ability to bring stakeholders, staff and our tourism community together to thrive for the foreseeable future.”
“I am deeply committed to making a difference in Kamloops. I am fiercely passionate about the work I do, who I do it with and how it gets done. My expertise and desire to deliver remarkable, innovative and data-driven strategies fuels my drive for collaborative and continuous excellence,” says Dickenson. “I am incredibly grateful for this opportunity and am honoured to continue my work with the Tourism Kamloops team. As a passionate champion for this city and our industry, I am ready to put the work in on behalf of our very important tourism community.”