TORONTO — Christopher Bloore is the new president and CEO of The Tourism Industry Association of Ontario (TIAO).

Bloore takes on the new role after serving as TIAO’s vice-president of Policy and Government Affairs. Previously, Bloore spent 15 years at the House of Commons in the United Kingdom and has been elected four times as a city councillor in the west Midlands, U.K.

“I’m excited to be taking on this role at a pivotal time for Ontario’s tourism industry,” says Bloore. “The sector has faced many challenges over this past year, but tourism-and-hospitality business owners are resilient and innovative. I will continue to strengthen our relationship with government partners and members to ensure Ontario’s world-class tourism industry, along with the jobs and economic growth that it contributes, comes back stronger than ever.”

“Chris brings a wealth of knowledge and experience to the role and has been instrumental in winning key economic support programs for Ontario’s tourism industry over the past year,” says Minto Schneider, chair, Board of Directors. “We were pleased to see the immense interest in working at TIAO and are confident Chris is the right choice to take the helm in leading the industry to the next step of recovery. The board thanks Carol Greenwood for leading our organization through this transition period as we completed our search for a permanent president and CEO.”

The Tourism Industry Association of Ontario (TIAO) is recognized as the voice of tourism, representing 200,000 businesses and 400,000 employees. TIAO is committed to effective government relations to ensure the provincial government addresses the needs of the complex tourism industry.

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