TORONTO — The city of Toronto is in the midst of hosting a major international conference that is a four-day “live audition” to host future conferences and events. The American Society of Association Executives’ (ASAE) Annual Meeting & Exposition is expected to be attended by more than 4,500 association executives and industry partners — many who lead organizations that also hold meetings and conferences each year.
“Having this level of executive leadership in Toronto for ASAE speaks volumes about what Toronto has to offer and how well our hospitality community rallies together to host an exceptional conference,” says Johanne Bélanger, president and CEO of Tourism Toronto. “Every major city wants to host ASAE — and with good reason. Delegates are here for the important content of the conference and many are also scouting Toronto as a possible location for a future convention.”
More and more, U.S. associations and businesses are choosing Toronto to host conferences and events, especially when looking to broaden internationally, which means big business — the economic impact for all Toronto meetings for 2016 was $3.1 billion. The economic impact of hosting ASAE in Toronto this week alone is forecast to be $16 million.
The four day ASAE conference is the premier education and exposition event for associations and non-profit organization executives and was last in Toronto in 2009. The ASAE conference runs from Aug. 12 to 15 at the Metro Toronto Convention Centre.