TORONTO — During the 2018 Ontario Tourism Summit, the Tourism Industry Association of Ontario (TIAO) and Indigenous Tourism Ontario (ITO) have signed a memorandum of understanding to support each organization’s initiatives to bolster tourism in Ontario over the next three years.

This agreement recognizes contributions both TIAO and ITO have made to Ontario’s tourism industry and will solidify collaboration between the two provincial organizations moving forward. The agreement also acknowledges Ontario’s potential for development and international promotion of Indigenous tourism products.

“TIAO is very proud to be taking this step towards official partnership with Indigenous Tourism Ontario,” says Beth Potter, president & CEO, TIAO. “Together we will work to ensure that Indigenous tourism is adequately represented, promoted and respected when advocating for our industry and that TIAO is recognized as the voice of tourism in Ontario by government and Indigenous tourism leaders alike.”

“Indigenous tourism in Ontario is growing and it’s important for our sector to align its strategic marketing efforts with the greater tourism industry. Working in collaboration, ITO and TIAO can help Indigenous tourism to maximize its potential as an economic driver for Ontario,” adds Kevin Eshkawkogan, executive director, ITO.


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