Beth Potter, President & CEO, TIAC, speaks on-stage at TIAC’s first Tourism Town Hall of 2023 in Saskatoon

OTTAWA — The Tourism Industry Association of Canada (TIAC) has launched its 2023 series of Tourism Town Halls, which began on Jan. 19 in Saskatoon, Sask. The event aims to reach all tourism industry stakeholders across Canada to provide an opportunity to meet with TIAC and its partners to better understand efforts on national and local tourism issues and offer a forum for open dialogue, discussion and constructive debate.

Each Town Hall is a full-day event that includes a morning session focused on innovation and sustainability best-practices and the sharing of experiences, while also highlighting digitization, market readiness, research and training. Following a complimentary lunch, the Town Hall sessions give tourism stakeholders the chance to provide first-hand input on issues affecting their business.

Attendees will also get an overview of the plans to re-position and grow Canada’s visitor economy, including all verticals from leisure/business travel, travel trade, meetings and conventions and sports tourism.

The Town Halls continue through April with the following schedule:

  • Jan. 27, British Columbia
  • Feb. 1, Ontario
  • Feb. 21, Nova Scotia
  • Feb. 22, Quebec
  • Feb. 23, New Brunswich
  • Mar. 7, Manitoba
  • Mar. 15, Yukon
  • Mar. 17, Nunavut
  • Mar. 21, Newfoundland
  • Mar. 30, Prince Edward Island
  • Apr. 4, Northwest Territories
  • TBD, Alberta

“We are encouraging and welcoming businesses and organizations in all sectors of the tourism economy to participate in our Town Halls this year,” says Beth Potter, president & CEO of TIAC. “As we strive to re-build the industry post-pandemic, the time to come together to discuss the challenges we continue to face and find solutions is now.”


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