TORONTO — The Culinary Tourism Alliance has launched the Great Taste of Canada, the ultimate field guide to hands-on food experiences and unique tastes of place across the nation.
Made possible through support from the Tourism Industry Association of Canada (TIAC), the Great Taste of Place brings together more than 40 destinations, sector organizations and tourism stakeholders from coast to coast to coast to share and tell stories of Canadian foodways and taste-of-place experiences. Whether travellers are helping a beekeeper with apiary work, learning to filet a fish with an Indigenous chef or sipping their way through a new wine region, the guide will tell the stories of the people behind it all.
“It’s through savouring local flavours, sharing stories, and celebrating our foodways that we invite visitors from around the world to visit Canada and go somewhere delicious,” says Rebecca Mackenzie, president and CEO at the Culinary Tourism Alliance. “Destination partners across the country have helped to inform and create this incredible resource for foodies and food connected consumers. Every bite becomes a gateway to unforgettable experiences.”
“By developing a robust national culinary tourism campaign, we showcase Canada’s diverse culinary heritage and increase our global competitiveness as an international gastronomic destination,” says Beth Potter, president and CEO of TIAC. “The Great Taste of Canada is a delicious catalyst for exploration, cultural exchange, and economic growth. We’re thrilled to support an initiative that not only feeds the appetite of travellers, but also ignites a passion for Canada’s culinary treasures.”