Cascades Tissue Group is proud to announce that its cascades ultra soft bathroom tissue, the only one on the market to combine ultra softness and recycled fibers, was voted Product of the Year 2012 by Canadian consumers.
This honor was given by the Product of the Year Awards, based on the votes of more than 5,300 Canadians under the supervision of Rogers Connect Market Research. This internationally recognized award highlights the innovative nature of consumer products chosen by the public.
The cascades ultra soft tissue paper was honored in the Personal Care category of the contest. The product differed from the competition because of its popularity amongst consumers and because of its innovative nature, since it is soft to the touch and soft on nature. Almost half of the surveyed people said they were seriously considering buying the product. Established in France 25 years ago, the Product of the Year contest is now operating in 32 countries. In Canada, it accepts entries from consumer products companies of all sizes that demonstrate innovation in design, function or packaging. Smirnoff Premium Vodka and Cadbury, among others, are part of the 2012 winners.
When Softness rimes with Green
This victory for the cascades ultra soft was made possible by the establishment of the ATMOS technology, giving us the ability to produce an ultra soft tissue paper with recycled fibers – an industry first! Unique in North America, this technology consumes less energy than its competitors, who mainly use virgin fibers. It even releases 60% less green house gases! Bearing the promise « I am ultra soft », the ultra soft tissue paper can even be compared to competitive leaders in terms of softness. Like the other cascades products, the tissue is made in Québec using considerably less water than the industry average. Its packaging, stylish and modern, is mainly made of recycled plastic and is 100% recyclable.
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