NASSAU, Bahamas — The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has continued its successful series of Global Sales and Marketing Missions in Canada to re-engage tourism partners and boost visitor arrivals from the area.
On Oct. 31, a kickoff at Calgary’s Fairmont Palliser Hotel brought a sampling of Bahamian culture and cuisine to western Canada. Following the success of that event, the Honourable I. Chester Cooper, Deputy Prime Minister (DPM) and Minister of Tourism, investments & Aviation led a delegation of senior tourism officials to participate in a trio of November events, which included meetings with key stakeholders from across the industry in a media event on Nov. 1 at the Park Hyatt Toronto; a trade event at Universal EventSpace in Vaughan, Ont. on Nov 2; and the last event was held at the Four Seasons Hotel in Montreal on Nov. 3.
More than 500 guests were hosted at the evening events, with key industry leaders, sales and trade representatives, stakeholders and media in attendance. Guests were transported to The Bahamas via a full island-inspired meal, as well as Bahamian-themed cocktails, music and entertainment.
A live Q&A panel highlighted The Bahamas’ steadily growing tourism numbers, plans for future growth and innovation, the beauty and appeal of its 16 islands and the many reasons why it’s a sought-after destination.
“There is infinite potential in Canada – we consider the country an extremely important market,” says DPM Cooper. “With new direct flights from Toronto and Montreal to Grand Bahama Island coming this December, and frequent flights from Toronto and Montreal to Nassau, visiting our beautiful islands is easier than ever. We are so pleased to also add in a weekly direct non-stop flight from Calgary to Nassau, as well as a weekly direct flight from Toronto to Exuma. Weekly service from Montreal to San Salvador will also be offered this winter (charter with Club Med). Canadians should keep island-hopping in The Bahamas top of mind for their next vacation.”
“I am elated to see up-close and personal all the possibilities available for Grand Bahama from Canada and look forward to how tourism at large will benefit from the invaluable connections and opportunities advanced from these global missions,” says Deputy Director General Dr. R. Kenneth Romer. “I invite all of you to come to Grand Bahama and experience our diverse product offerings. Indeed, Grand Bahama is on a direct trajectory to being GRAND again.”
The series of Global Sales and Marketing Missions kicked off in September, beginning in the U.S. The BMOTIA will also be heading to Atlanta, Houston and Los Angeles, Calif. in the future. Once the Missions to the major travel hubs across the U.S. and Canada have been wrapped up, the BMOTIA delegation will visit Latin America and Europe to bring a taste of The Bahamas directly to key international markets across the globe to inspire travel to the destination.