Tag: marketers and advertisers strive for one ultimate goal: to make a brand synonymous with the product itself. When successful

Since debuting in 1989 as a quarterly publication, the magazine has grown and evolved into the authoritative voice of the dynamic $16.4 billion hotel industry. Now published eight times a year in print, and available in digital format and as an iPad App, the magazine continues to define the standard for excellence in trade magazine publishing, winning myriad editorial and design awards from the Canadian Business Press, and earning the industry’s accolades as its most-read and trusted magazine.