SAN FRANCISCO — Switchfly, a travel commerce company for direct channel booking, and WestJet are partnering to manage and expand WestJet’s ability to package flight and hotel to all destinations.

“Switchfly will enable WestJet to offer our guests the freedom to create their own unique travel experiences through access to a global selection of hotels and travel products seamlessly bundled into an easy to book trip,” says Ed Sims, executive vice-president, Commercial, WestJet. “Switchfly complements our strategy of becoming a global carrier, serving the needs of today’s traveller and increasing our ancillary revenue opportunities.”

Switchfly manages vendor relations and distribution of third-party inventory such as hotel rooms for their partners — with more than 410,000 verified hotel properties in one booking engine. WestJet can now package its own fares and existing WestJet hotel contracts with a global network of hotel inventory, without having to manage thousands of new contracts or costly new IT systems.

The partnership also creates new value and benefits for members of the WestJet Rewards program, who will have expanded destinations and opportunities to earn WestJet dollars on customized trips and vacation packages.


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