PARSIPPANY, N.J. — Super 8 by Wyndham has collaborated with New York City sleep expert Dr. Janet Kennedy PhD to launch the return of its #JourneySafe campaign.
The campaign aims to curb tired driving by raising awareness and educating the public on the dangers of driving drowsy — 100,000 crashes and 1,550 fatalities annually in the U.S. result from driving tired.
In support of the campaign, Super 8 is offering up to 15-per-cent off Best Available Rate on a future stay to anyone who pledges to journey safe at super8.com/journeysafe
“As travellers’ companion on the road, Super 8 takes pride in always being there for road warriors who are ready to pull over and get some much-needed sleep,” says Mike Mueller, Super 8 by Wyndham brand president. “Drowsy driving is completely preventable and it’s our hope that, through this campaign, we’ll help not only raise awareness, but encourage drivers to take action as soon as they notice the signs.”
Anchored by a PSA-style video where iconic dashboard accessories — such as a hula girl and bobbing dog — come to life to alert drivers of the warning signs of drowsy driving, #JourneySafe sends a timely wakeup call ahead of National Sleep Awareness Month in March and Daylight Savings Time on March 8, when many people across the country will lose an hour of sleep. The video is part of a broader digital campaign spanning email, web, display and social along with mobile integration via the popular navigation app Waze.
“Sleep is critically important not only for your personal health and wellness, but for the safety of those around you. We’ve all likely been drowsy drivers at some point and tried the classic caffeine, sugar and music to stay awake on the road — but those don’t work. Only sleep can truly overcome drowsiness,” says Kennedy.