PARSIPPANY, N.J. — Super 8 by Wyndham has announced it will auction off its critically-acclaimed, one-of-a-kind-hotel-inspired concept car — RoadM8 — with 100-per-cent of the sales going towards the Fisher House Foundation.
The Super 8 partnership with The Fisher House Foundation will provide a no-cost, “home away from home” for families of patients receiving medical care at major military and Veterans Affairs medical centers.
“Super 8 has a proud history of honouring and saying thank you to those who serve and we feel this is one more way for us to build upon that legacy,” says Mike Mueller, brand leader and SVP of Super 8. “When we launched RoadM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community. We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we’ll be doing exactly that.”
The vehicle was inspired by Super 8’s recent re-design, which is the largest in the brand’s 45-plus-year history, including more than $100 million in room renovations at its hotels across North America.
Available now through November 29 at Super8.com/ROADM8, the auction joins the brand’s existing initiatives such as complimentary reserved parking for veterans at hotels across the U.S. and Canada. Through December 10, Super 8 also will increase the discount it offers service members and their families, raising it from 15-per-cent off the best available rate to 20-per-cent off plus 500 Wyndham Rewards bonus points.