TORONTO — Sunwing Travel Group’s hotel division, Blue Diamond Resorts, has signed an agreement with Marriott International to combine their brand concepts. As part of the agreement, 19 of Blue Diamond Resorts’ properties will become part of Marriott International’s Autograph Collection by mid-2021.
The agreement aligns the fastest-growing hotel company in the Caribbean with the world’s largest hotel chain, providing more travellers with Royalton’s signature All-In-Luxury vacation concept and Planet Hollywood’s entertainment-themed experiences. Joining the Autograph Collection is expected to bolster the award-winning Blue Diamond Resorts brand while maintaining the consistent, high level of service that guests are accustomed to.
“We are thrilled to join forces with Marriott International and introduce our portfolio of world-class resorts, including Royalton and Planet Hollywood, to their Autograph Collection,” says Stephen Hunter, CEO, Sunwing Travel Group. “Marriott’s prestigious reputation and esteemed travel program will further elevate our award-winning hotels, while supporting Marriott’s expansion into the all-inclusive category.”
Sunwing Travel Group will now benefit from Marriott’s worldwide distribution and partnership agreements in addition to the Marriott Bonvoy loyalty program. As part of this, Marriott Bonvoy members will be able to earn and redeem points on all-inclusive vacation experiences.
“Sunwing Travel Group’s premium, all-inclusive resorts will serve as excellent additions to the Marriott portfolio, adding two new leisure destinations — St. Lucia and Antigua — to our footprint and doubling our presence in this segment,” says Tony Capuano, group president, Global Development, Design and Operations Services, Marriott International. “We will draw on their expertise in the all-inclusive segment to bring even more choices and exceptional experiences to our Marriott Bonvoy members.”