RHINEBECK, N.Y. — Best Western has the greatest overall share of hotel guest room nights in Canada through September 2013, with a 16-per-cent share, followed by Holiday Inn and Holiday Inn Express, at six per cent each, according to Phoenix Marketing International.

“With all the hotel brand options available to consumers, and more coming on the market all the time, it’s quite an achievement for any single brand to rise above single digits for share of room nights,” said John Antonello, managing director of Travel at Rhinebeck, N.Y.-based Phoenix Marketing International, which tracks nearly 100 hotel brands in the U.S. and Canada and publishes the results in its Hotel Base study. “Of course, distribution plays a critical role in room-night share but other factors that Phoenix continuously tracks — including the availability of various hotel amenities and services and a well-developed frequent guest program — play an important role in where consumers choose to stay.”

The study also named Marriott Hotels as the top player in the U.S., with a 7.3-per-cent share of all guest room nights, followed by Best Western, at 7.1 per cent.


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