LOS ANGELES — Starwood Hotels & Resorts Worldwide is expected to open 30 new hotels in 2014 in North America, an expansion that will be led by Four Points by Sheraton and Aloft brands with conversions across several of its brands, including Le Méridien.
“Starwood remains extremely bullish about its growth prospects in North America, which is still our largest market, comprising over 50 per cent of our existing global portfolio,” said Simon Turner, president of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “We now have a total of 577 hotels in North America and expect record-low supply and growing demand to continue driving growth.”
Starwood’s “Specialty Select” brands — Four Points by Sheraton, Aloft and Element — are leading Starwood’s growth in North America and account for approximately 75 per cent of new hotel openings in the region in 2014. As a group, these brands have grown 80 per cent globally since 2008 and are on track to surpass 200 hotels in North America this year. The company is also growing its luxury portfolio with Le Méridien, Westin and Sheraton.