STAMFORD, Conn. ― Starwood Hotels & Resorts Worldwide, Inc. has introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.
With a focus on four-star, upper-upscale hotels, Tribute Portfolio will complement Starwood’s Luxury Collection brand. The first Tribute Portfolio hotel is the iconic Royal Palm South Beach Miami (pictured); the brand will soon expand to Asheville, N.C., Nashville, Tenn., Savannah, Ga. and Charleston, S.C.
“With Starwood’s history of brand innovation, design leadership and our leading global high-end footprint, we believe Tribute Portfolio will be an exciting solution for hotel owners of distinct properties who wish to maintain their independent spirit, yet benefit from Starwood’s powerful distribution, loyalty and sales platforms,” said Adam Aron , Starwood’s CEO. “Our mission with Tribute Portfolio is very simple: bring great hotels in great destinations to our loyal SPG members, who make up more than half of all Starwood stays.”
Starwood expects 100 Tribute Portfolio hotels by 2020. They will be located in high-demand destinations and markets where SPG members travel but today Starwood has little or no footprint.