STAMFORD, Conn. — Starwood Hotels & Resorts Worldwide, Inc.’s Specialty Select Brands — Aloft, Four Points and Element — are propelling the company’s global growth with 132 new hotels deals signed so far this year, up 89 per cent from the same time last year.
Element Hotels, Starwood’s extended stay eco-incubator brand, has signed 35 hotel deals year-to-date, more than doubling the number of signed hotels in all of 2015. Aloft Hotels, Starwood’s tech-forward brand, has signed 52 hotel deals so far this year. Four Points, the company’s second-largest brand measured by number of hotels, has signed 45 hotels so far this year, nearly doubling its pace for the same period last year.
“Fuelled by continued owner/developer interest in Starwood’s select-service brands as well as enthusiasm for the benefits of the Marriott merger, Aloft, Element and Four Points continue to expand at a very encouraging rate, leading our global pipeline growth in 2016,” says Simon Turner, president of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “In the third quarter this year, Aloft, Element and Four Points are expected to reach all-time high incremental annual global signing levels”.
“The distinct positioning of our Aloft, Element and Four Points brands has made them an increasingly favoured choice among North American owners and developers for both new developments and conversions,” says Allison Reid, SVP of North America Development. “Element’s pipeline is the largest in the history of the brand.”
Starwood has opened 30 new hotels across the three brands this year and is expected to open 14 more by Dec. 31, bringing its total portfolio in the segment to more than 350 hotels worldwide. Starwood’s global pipeline leader, Four Points, crossed its 200th hotel milestone in 2015 and is on track to add another seven hotels globally by year’s end, propelled by the success of its approachable design, stylish comfort and flexible development options. After topping 100 hotels worldwide in 2015, Aloft will open five more in 2016, fuelled by its success with evolving global travellers. The Element Hotels brand has opened two hotels so far this year with plans to add another two by year’s end.