STAMFORD, Conn. — Starwood Hotels & Resorts Worldwide, Inc. has partnered with TripAdvisor to make Starwood’s global hotel portfolio accessible on the TripAdvisor instant booking platform.
Customers can now seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The partnership also enables Starwood to market and merchandise its lifestyle brands to a unique customer base, starting in the first half of this year.
“We are excited about an enhanced relationship with TripAdvisor as it allows us to deepen our touch-points with TripAdvisor’s global community of travellers while maintaining a consistent connection with guests before, during, and after their stay at a Starwood hotel,” says Julie Atkinson, SVP of Global Digital for Starwood. “We appreciate the work TripAdvisor has done to expand upon the existing distribution models and the partnership will provide a clear benefit to our global hotel portfolio.”