STAMFORD, Conn. ― Starwood Hotels & Resorts Worldwide, Inc. announced today a series of leadership changes across its global brand organization.
“Our brands are the heart and soul of Starwood,” said Adam Aron, CEO, Starwood. “Starwood’s reputation for brand innovation is legendary and a key reason we drive growth. We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.”
To lead this effort, Starwood has appointed John Peyton to the role of SVP, Brands and Shared Services. Peyton will combine his expertise in global operations and brand building to drive innovation.
Longtime Starwood leader Dave Marr has been appointed global brand leader, Sheraton and Tribute Portfolio; Starwood veteran Jim Petrus returns to the company to take on the role of global brand leader, St. Regis. Petrus was previously with Starwood for more than a decade, serving as SVP, Operations. Twenty-four-year Starwood veteran Hoyt Harper has assumed the role of global brand leader, The Luxury Collection; Anthony Ingham has been named global brand leader, W Hotels Worldwide; Brian Povinelli will continue in his position as global brand leader, Westin and Le Méridien; Brian McGuinness, global brand leader, Specialty Select Brands, will continue to oversee Starwood’s fast-growing specialty select portfolio, comprised of the Aloft, Element and Four Points brands.
All global brand leader will report to John Peyton