TORONTO — Starwood Hotels & Resorts Worldwide and Live Nation Entertainment is preparing to kick off the third year of its music series presented by the Starwood Preferred Guest (SPG) loyalty program. Mayer Hawthorne, a singer and songwriter, will launch this year’s series June 5 in Toronto.
“The Hear the Music, See the World” concert series is one of SPG’s most popular events for our members, who we know are so passionate about music,” said Mark Vondrasek, SVP, Distribution, Loyalty and Partnership Marketing for Starwood. “By working together with Live Nation we’ve created a one-of-a-kind concert series that highlights Starwood’s most remarkable properties and gives members a chance to see their favourite artists like never before.”
The first concert will take place at the Element Vaughan Southwest in Vaughan, Ont. SPG guests can redeem Starpoints to attend the concert, while non-SPG members can book the concert package (priced from $232) through the Element Vaughan Southwest’s website.
All of Starwood’s nine hotel brands will take part in the series.