MARKHAM, Ont. — Hilton and JM Hospitality Inc. have announced the opening of Spark by Hilton Toronto Markham, marking the brand’s entry into the Canadian market. This property joins eight other Spark hotels in various stages of development across Canada.
Spark opened its first hotel in Mystic, Connecticut in September 2023, just nine months after the brand was first announced. In May, the brand marked its European debut with the opening of Spark by Hilton London Romford. Today, the brand boasts more than 50 open hotels and more than 275 hotels in the global pipeline.
Spark, a conversion-only brand, is scaling quickly due to its appeal to both developers and guest with its innovative design, affordable rates and guest-centric amenities.
Located in the heart of Markham, Ont, the 72-room hotel’s proximity to major corporate headquarters, shopping districts and cultural attractions makes it an ideal choice for guests seeking an affordable stay.
“Spark has enjoyed tremendous growth and momentum in its first full year, indicating we really knew what we were doing when we introduced this brand,” says Bill Duncan, global category leader, All-Suites & Focused Service, Hilton. “Our launch in Canada is not only a major milestone but a clear demonstration of our commitment to meeting the diverse needs of travellers globally.”
“Spark by Hilton’s debut in Canada marks an important next step in our global expansion strategy,” says Alissa Klees, brand leader, Spark by Hilton. “We were thrilled to partner with JM Hospitality to bring Spark by Hilton to the Canadian market. With our first hotel opening in Markham, we look forward to introducing travellers to a new level of contemporary comfort and innovative design, showcasing Hilton’s ongoing commitment to delivering exceptional guest experiences worldwide.”
Hilton is on track to expand its portfolio of hotels by 50 per cent over the next five years. Throughout Canada, Hilton currently has a portfolio of more than 180 hotels welcoming travellers across the region, and a development pipeline of approximately 100 hotels in various stages of design and construction.
