DENVER, Colo. — Sonesta International Hotel Corporation has debuted two new soft brands, Classico, A Sonesta Collection (Classico) and MOD, A Sonesta Collection (MOD). These two brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their own iconic hotel names, identifies, designs and established styles.
MOD, positioned within Sonesta’s upscale portfolio, offers guests flexibility by catering to their unique lifestyle and travel needs. Each MOD hotel will feature eclectic interior designs and amenities, such as curated food-and-beverage options. The first MOD property has launched as Hotel 11 in Calgary.
Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Marketing by Sonesta’s luxury and lifestyle lodging-development team, each Classico property will have a distinct identity and offer signature local cuisine, traditional high-touch service and refined interiors. The first Sonesta Classico brand property is the 40-room Z Ocean Hotel in Miami, which opened on May 1, 2023.
“Sonesta is proud to unveil Classico and MOD, extending our suite of offerings with distinct brands that we believe will appeal to both franchisees and consumers,” says Elizabeth Harlow, Chief Brand Officer, Sonesta. “Classico’s upper-upscale identity is a unique alternative to The Royal and The James brands. MOD’s modern upscale brand allows owners and developers to maintain the qualities that make their hotels unique.”
“As we have strengthened Sonesta’s franchising capabilities over the past two years, we recognized the opportunity for additional growth through soft branding,” says Brian Quinn, Chief Development Officer, Sonesta. “The launch of Classico and MOD continue Sonesta’s growth trajectory and we anticipate great success with continued expansion in the upper-upscale and upscale segments.”