PHOENIX — SkyTouch Technology, the company that powers choiceADVANTAGE — the property-management system (PMS) used by more than 6,000 Choice Hotels properties — has announced an integration with choiceEDGE — Choice Hotels’ new cloud-based global reservation system (GRS).

“SkyTouch now offers the added benefit of connectivity to Choice Hotels’ state-of-the-art global reservation system,” says Todd Davis, CEO of SkyTouch. “With the interaction between choiceADVANTAGE and choiceEDGE, our customers will have the tools they need to be successful hoteliers.”

As a distribution engine, the choiceEDGE platform works as a central hub for reservations, delivering information into the choiceADVANTAGE system in near real-time, while also sending changes to availability and inventory. The platform processes reservations from multiple channels including website, mobile apps and third-party distribution partners.

“The integration of choiceADVANTAGE with choiceEDGE enables us to meet the growing volume and velocity of the digital demand our industry is experiencing and the flexibility to adapt to the changing technology needs of guests and franchisees,” says Brian Kirkland, vice-president of Engineering at Choice Hotels. “As Choice Hotels continues its growth in the upscale and midscale segments, and internationally, the choiceEDGE platform will support our expanded system size, as well as multi-channel distribution and mobile strategies.”


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