STAMFORD, Conn. — Sheraton Hotels and Resorts is set to expand, as 35 of its hotels are set to open in the next 12 months, with a focus on the China market.
“Sheraton continues to grow at a phenomenal pace by leveraging its first-mover advantage in markets across the globe,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. “Asia-Pacific continues to drive the brand’s future pipeline growth, but we are also experiencing strong demand in other emerging markets, including Eastern Europe and the Middle East. In addition, the resounding success of our brand-wide revitalization and multi-billion dollar investment to enhance the brand over the past several years has led to a growing number of conversion opportunities in more mature markets.”
A new Sheraton is expected to open approximately every three weeks in China in cities such as Wuhan, Shaoxing, Nanchang, Zhengzhou, Qingdao, Beijing and Shanghai. More than 13 additional Sheraton hotels are slated to open in China by 2017.
The company is also set to add three additional hotels to its India portfolio with openings slated for Bengaluru, Noida and Chandigarh. More hotel opening are planned for the Asia-Pacific region, Eastern Europe, Saudi Arabia, Africa and Latin America.