STAMFORD, Conn. — Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts, has introduced a new food-and-beverage program at its properties worldwide. The “Paired” program is designed to reinvigorate Sharaton’s lobby bar experience through a new menu that pairs small plates and bar snacks with an unexpected wine and craft beer recommendation. As an example, marinated roasted olives are paired with grilled lemon and red chili, paired with shiraz or bourbon barrel-aged ale; while seared sesame salmon with Asian slaw, is paired with pinot noir or a pale ale.
“Sheraton guests crave new and personalized experiences, and when they travel, they look to create these opportunities,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “By building on the equity we have in wine, we’re adding local craft beers and introducing fun and exciting food pairings, which will offer our guests enriching and memorable culinary moments in our hotels.”
This latest initiative is part of the brand’s Sheraton 2020 plan, designed to solidify Sheraton as a leading global hotel brand of choice through the implementation of the 10-point plan over the course of the next five years.
As part of the program, participating Sheraton properties will bring Paired to life with engaging programming including educational demonstrations by local craft breweries and sommelier-hosted courses, which teach guests the art behind flavour pairing.
More information can be found at starwoodhotels.com/Sheraton.