BETHESDA, Md. — Sheraton Hotels & Resorts has unveiled a new logo as part of the brand’s continuing transformation. The new design is intended to pay homage to the brand’s past and depict its vision of the future — making Sheraton the central gathering place of communities around the world.
“The logo’s evolution reflects the renewed energy and firm commitment we’re making to our owners and guests to the resurgence of this iconic brand. More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” says Mara Hannula, vice-president, Global Brand Marketing, Classic Premium Brands, Marriott International. “This was the final piece of the redesign puzzle. This new logo offers a modernized look and feel to match the reimagined space, while maintaining the powerful equity and recognition of the original logo.”
The 1,000-room Sheraton Grand Phoenix hotel will be the first property to showcase the complete brand transformation, as well as additional innovations. The hotel will serve as a “living and breathing lab,” showcasing design and activations and leveraging new technology and insights.
The new Sheraton logo will begin appearing on collateral and websites in April.