WHITE PLAINS, N.Y. — Starwood Hotels & Resorts Worldwide is giving two of its major brands, Sheraton and Westin, eco-friendly guestroom makeovers, and Canada’s Sheraton Red Deer in Alberta will serve as one of the prototypes in early 2011.
According to Starwood, the changes will be “highly functional, globally relevant and designed to reflect each brand’s distinct personality.” The new room designs, created by Starwood’s in-house brand design team, will also apply key findings from extensive in-room behaviour research, which indicated a desire for a greater level of stylish functionality.
The new Sheraton guestrooms recognize the brand’s history as a global industry icon, using rich colour palettes with pops of accent colours and modern interpretations of classic herringbone, basket-weave and geometric patterns. The first Sheraton guestrooms to be remodelled include the Sheraton Red Deer and the Sheraton Syracuse University Hotel & Conference Center, New York, N.Y., to be renovated in early 2011.
The new Westin guestrooms build on the brand’s philosophy of preserving wellness on the road while evoking a sense of balance inspired by natural elements and will feature neutral colour palettes, natural woods and stone. The first to reflect the new look will be the Westin Phoenix, which is scheduled to open February 2011 and The Westin Gaslamp Quarter, San Diego, which will undergo a full renovation in early 2011.
