BEIJING — Shangri-La Group has launched a WeChat Mini Program and WeChat online-pay services — becoming the first hotel company to offer a range of e-services under the WeChat eco-system, including online pay and offline deposit for guests with WeChat accounts.
This initiative is the result of a strategic partnership between Shangri-La and Tencent on digital transformation, which has enabled the group to tap into a wide range of platform resources and to engage with a broader base of WeChat users in China and globally.
“Working with Tencent has enabled us to make much progress in our joint efforts to drive the technology transformation of the hotel industry,” says Yang Jiancheng, Chief Technology Officer, Shangri-La Group. “We’re excited by the many possibilities and innovative solutions that come from leveraging technology to create even more convenient and personalised experiences for our customers.”
The WeChat Mini Program and WeChat online pay service is currently available in all 50 Shangri-La properties in mainland China. The full suite of WeChat e-payment functions will be rolled out in stages for the other properties worldwide, with the service eventually covering the group’s more than 100 hotels globally.
The introduction of the Shangri-La WeChat Mini Program will also enable the brand’s Golden Circle members to link their membership with their WeChat ID. Shangri-La’s official WeChat service account will also be upgraded by adding access to the mini program.