TORONTO — Scott Beck is the new president and CEO of Tourism Toronto. For the past 14 years, Beck has served as the president and CEO of Visit Salt Lake in Salt Lake City, Utah and will begin his new role on October 15.  

A proven leader in the destination-sales-and marketing industry, Beck served on the executive committee of Destinations International for six years and was the organization’s International Board Chair from 2014 to 2015.

“To say I’m excited about the opportunity to join the highly respected team at Tourism Toronto is an understatement,” says Beck. “Toronto is an incredible destination — one I’ve followed closely during my many years in this industry. The beauty of the city, the diversity of the community and the world-class tourism infrastructure — all of this will be a true pleasure to promote to the world.”

Before joining Visit Salt Lake, Beck worked in the hotel industry for 18 years, most recently with Ocean Properties Ltd. (OPL) as the general manager of the Salt Lake Marriott City Centre. While at OPL, he spent time in B.C. and Alberta, working on a task force with OPL’s Canadian affiliate, Atlific Hotels. Prior to his time with OPL, Scott served as director of Sales and Marketing for Sundance Resort in Provo, Utah.

“Scott’s depth of experience in the hotel industry, combined with his understanding and appreciation of the important role destination-marketing organizations like Tourism Toronto play in a city’s economic vitality, make him the right person to fill this role at this time,” says Robert Housez, chair of the Board of Directors at Tourism Toronto.


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