OAKVILLE, Ont. Children that struggle with hunger do not look any different from other kids in their classrooms or neighborhoods, but they’re suffering from an invisible struggle. In the United States, childhood hunger affects one in five children, with more than 16 million kids not getting the food they need. In Canada, 38 percent of those helped by food banks are children.

SCA, the maker of Tork brand of away-from-home paper products, today announced it has teamed up with Share Our Strengthand Food Banks Canada in an effort to help break down the barriers that prevent families from receiving regular and healthy meals.

In celebration of the 10-year anniversary of Tork Xpressnap, SCA will make a donationto Share Our Strength (for U.S. participants) and Food Banks Canada (for Canadian participants) for every Xpressnap AD-a-Glance submitted to www.everyglanceisachance.com/canada/, from September 4thOctober 31st, to ensure that children are getting the nutritious food they need to live, learn and grow.

Foodservice operators and consumers are encouraged to help connect hungry kids with meals by submitting an AD-a-Glance and voting for their favorite designs.  SCA is also awarding $1000 to ten operators with the ‘Most Creative,’ ‘Most Original’ and ‘Most Popular.’ submissions. 

Participants can also share their AD-a-Glance across social media platforms and encourage family, friends & colleagues to participate and support the cause. 

SCA will be donating up to $5 for each AD-a-Glance submission. Through Share Our Strength, just $1 connects a meal to 10 children struggling with hunger. And, just $1 to Food Banks Canada helps them acquire and share $20 worth of food.  Participating in the promotion is a quick, easy way to make a difference in the lives of hungry children in North America.  

“We are proud to help such important organizations who understand this growing problem that impacts so many families in our communities and has been providing answers and assistance for many decades,” said Suzanne Cohen, Foodservice Marketing Director, SCA Americas. “SCA strongly supports the values that both Share Our Strength and Food Banks Canada uphold and we look forward to helping them make a lasting imprint through this partnership campaign.”

Food Banks Canada is the national charitable organization representing and supporting the food bank community across Canada. Our membership and their respective agencies serve approximately 85 per cent of people accessing essential food programs nation-wide.With our network, Food Banks Canada is working to alleviate hunger today and prevent hunger tomorrow to help the early 900,000 Canadians who turn to food banks each month.

“Food Banks Canada relies on its partners to help generate much needed funds and awareness,” said Katharine Schmidt, Executive Director, Food Banks of Canada. ”We thank SCA for their support and look forward to seeing the results of this exciting initiative and its impact on helping those most in need.”

The Xpressnap AD-a-Glance feature is a powerful tool that allows businessesto createbranded messaging at no cost to advertise specials, events, loyalty programs. Check out a short video to learn more about Tork Xpressnap and how operators can reduce napkin usage at least 25 per cent – guaranteed.

For more information on how to participate, please visit the Every Glance is a Chance website, www.everyglanceisachance.com/canada/ and follow the instructions.

The above report is a press release that has been reprinted in its entirety and does not necessarily represent the views and/or editorial style of hoteliermagazine.com.


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