STAMFORD, Conn. — Aloft Hotels has appointed A.L.O. as the company’s first Botlr, or robotic butler. The cyber associate is debuting at Aloft Cupertino, in Silicon Valley, Calif., making Aloft the first major hotel brand to hire a robot for both front- and back-of-house duties.
A.L.O. the Botlr is a robotic operative charged with delivering amenities to guestrooms. A.L.O. will facilitate and prioritize multiple guest deliveries and communicate with guests and various hotel platforms. Professionally “dressed” in a custom shrink-wrapped, vinyl-collared uniform with a name tag, A.L.O. will modestly accept tweets as tips. This newest Aloft associate will free up time, allowing staff to create a more personalized experience for guests.
“As you can imagine, hiring for this particular position was a challenge, as we were seeking a very specific set of automated skills, and one that could work — literally — around the clock,” said Brian McGuinness, global brand leader, Starwood’s Specialty Select Brands.
A.L.O. was created by Savioke (pronounced “savvy oak”), a Santa Clara, Calif.-based tech company that develops and deploys robotic technology in human environments.
A.L.O. reports for duty Aug. 20 at Aloft Cupertino, with several new Botlrs joining in the coming months and a complete roll-out to all of Aloft’s nearly 100 hotels in 2015