BETHESDA, Md. — The Ritz-Carlton has launched its latest brand initiative, #RCMemories, to further draw guests into their destinations through unexpected moments and unique programming.

#RCMemories started as a way for guests to organically share memories and has now become a way for The Ritz-Carlton to help create memories through a collection of distinct experiences. Curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand’s portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by featuring a destination’s taste, scent, sight or sound.

“Today’s luxury traveller wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity,” says Lisa Holladay, Global Brand officer, The Ritz-Carlton. “Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences.”

#RCMemories includes several cultural guest experiences that happen daily, which are further supported by programming and opportunities guests can participate in. As part of the program, additional paid services will also be offered at each property. At The Ritz-Carlton, Bali, to expound on the experience of placing spiritual offerings at the Resort Temple and shrines, guests can book a soul purification ritual or a market-to-table experience at Culinary Cave.


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