VICTORIA — Profile Hospitality Group has introduced its new brand identity, website and updated mission with the launch of Bellhouse Hospitality. The step to re-brand the company, originally established in 2011, was taken to meet the changing needs of clients, align the brand with its updated mission and create a foundation for growth. The name change celebrates Scott Bellhouse as the face of the brand and main driver in its success to date.
The new brand identity and updated mission are directionally aligned with the company’s move to partner with ethical hospitality organizations that prioritize employee well-being and understand the importance of human capital; a back-to-basics recruitment approach focused on cultivating long-term relationships; the pursuit of an even higher level of service excellence; and a focus on senior leadership and executive suite roles for private clubs, hotels, resorts and restaurants.
“We needed to figure out how to best serve our clients during this turbulent time. But to effectively partner with our clients, we needed to be clear about our own brand,” says Scott Bellhouse, founder and principal, Bellhouse Hospitality.
Many believe the future of recruitment is all about the addition of technology and automation but Bellhouse says, “We believe it’s about the absence of it. Placing the right candidate in the right role is all about relationships and making genuine connections with other people. That’s why we don’t provide the option to upload resumes directly to our website, and you won’t find our career opportunities advertised on job boards or posted on social media sites. Our network of industry relationships is the most powerful competitive advantage we have, most of our clients and candidates come to us by referral from someone in the industry.”