NEWPORT BEACH, Cali. — Preferred Hotel Group, Inc. — the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting and Beyond Green Travel — has launched Beyond Green. This innovative hospitality brand debuts with a global portfolio of 24 founding-member hotels, resorts and lodges that exemplify sustainable-tourism leadership.
Beyond Green brings together forward-thinking properties around the world that are committed to delivering on the three key pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contributing to the social and economic wellbeing of local communities. The name itself — Beyond Green — was chosen in recognition of not only the immense importance of environmentally friendly practices, but also the paramount responsibility that the travel-and-tourism industry has towards protecting biodiversity, preserving cultural heritage and improving local people’s livelihoods in travel destinations around the world, all while delivering an enjoyable and meaningful traveller experience.
“Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet. Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe now is the time to go big and be bold as we look to the future of travel,” says Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc. “We’re humbled by the opportunity to partner with so many inspiring leaders in sustainable tourism to launch our newest brand, Beyond Green, that was built with purpose, gratitude and respect for nature, communities, and culture.”
The Beyond-Green platform will support the needs of its member properties by providing global connectivity, distribution technology, marketing, sales, quality assurance, branding and sustainability solutions, as well as access to participate in I Prefer Hotel Rewards. Beyond Green will also enhance visibility for its global portfolio and champion sustainability storytelling through its brand website, StayBeyondGreen.com, which launched in an interim state prior to the brand’s official consumer debut in Q1 2021. Beyond Green member properties will also be bookable on a common GDS chain code, to be announced in early 2021, which will be linked under Preferred Hotel Group Inc.’s master GDS chain code – PV.
To be considered for Beyond-Green membership, a property must demonstrate leadership in the three key pillars of sustainable tourism as part of a rigorous vetting process and show progress in meeting more than 50 sustainability indicators that align with global sustainable-tourism standards and the United Nations Sustainable Development Goals.