VANCOUVER, BC – CANADA – March 6, 2012 – Surrounded by the panoramic views of the Coastal Mountain Range and set atop a pier overlooking the idyllic waterfront, Pan Pacific Vancouver is an impressive venue for any meeting or event.
With such a prime location and 42,000 square feet of event space, the luxury Pan Pacific Vancouver hotel sought a meetings technology that could provide the hotel with a strategic competitive advantage among its meeting planner customer base.
The hotel saw three particular areas where it felt it could deploy technology to greatly enhance its meetings offering:
• First is to provide meeting guests with the ability to book their rooms for the event online;
• Second is to offer meeting planners the convenience of tracking their room block and bookings via a live online environment; and
• Third is to be able to easily promote and merchandize the hotel’s array of room upgrades, extended stay and amenity offers to meeting guests.
With these three specific objectives in mind, the hotel has opted to deploy Passkey’s GroupMAX suite, the hospitality industry’s leading technology for online group accommodations.
“Implementing a best-of-breed solution like GroupMAX has allowed us to truly embrace technology and use it to our advantage in an ever evolving group landscape,” commented Sheldon Kuwabara, revenue analyst of Pan Pacific Vancouver. “In less than one year, we’ve seen resounding results that have not only impacted our bottom line, but drastically improved our customer service levels.”
Throughout the past twelve months, the adoption of GroupMAX has helped Pan Pacific Vancouver deliver higher performance levels for their group business. Utilizing GroupMAX’s award-winning online tools including customizable web and mobile booking websites and its fully automated PCI-compliant room list tool, the prestigious hotel was able to experience significant room list savings and efficiencies.
Using GroupMAX’s live event dashboards, a meeting planner hosting an event at Pan Pacific Vancouver is able to untangle the logistical complexities of their events while elevating its financial performance. Moreover, meeting planners are able to enhance their attendee’s booking behavior, diminish attrition risk and ensure that their events operate in a highly predictable manner.
In addition to the advantages offered to meeting planners, Pan Pacific Vancouver has been able to gain an important marketing advantage by utilizing GroupMAX’s comprehensive marketing platform. Included in the hotel’s GroupMAX e-campaign toolset are various pre-arrival welcome emails that encourage guests to dine in the hotel’s restaurants and lounges or visit the serene spa. Additionally, at the time of booking, the hotel can offer guests the option to upgrade their room to a luxurious suite or extend their stay to take advantage of their time in Vancouver. From October to December, Pan Pacific Vancouver was able to able to achieve an impressive $39,200 in upsell revenue. These marketing tools are a proven and effective method to boost revenues as well as to convert event attendees into leisure guests.
“We are exceptionally pleased that our GroupMAX technology is yielding positive results for Pan Pacific Vancouver,” stated Greg Pesik, president and CEO of Passkey. “We strive for our hotel clients to realize positive results from day one. With Passkey’s commitment to continued innovation, we are transforming how group housing is managed.”
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