TORONTO — Marie-France Bergeron is the new VP of Sales and Marketing at Palm Holdings, where she will manage its sales and marketing division and play an integral role in Palm Holding’s revenue growth, image and position within the market.

The hospitality veteran boasts 25 years of experience working in various hotels, resorts and conference centres, most recently as regional director of Sales & Marketing, Mid-scale Hotels, Canada for InterContinental Hotels Group, where she presided over all Holiday Inn and Holiday Inn Express units in Canada and worked in collaboration with the sales department to grow the Revenue Generation Index (RGI) through maximizing revenue opportunities and developing a strategic action plan.

Bergeron started her career at Canadian Pacific Hotels & Resorts before becoming the director of Sales and Marketing at Radisson Hotel Toronto East, followed by director of Sales & Catering at the Crowne Plaza Toronto Don Valley. She then became regional director of Sales & Marketing with Pacrim Hospitality, where she oversaw the rebranding of a 300-room hotel with 17,000-sq.-ft. of meeting space.



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