DALLAS — Omni Hotels & Resorts has appointed Jeff Doane as its new Chief Commercial Officer. With more than 20 years of hospitality experience, Doane brings a wealth of expertise from his previous senior executive roles with Fairmont Raffles Hotels International and most recently as Chief Commercial Officer at Accor North America.
Doane will report directly to president Kurt Alexander and oversee the development and execution of Omni’s integrated commercial strategy across its current portfolio of hotels and resorts in the U.S. and Canada. Doane will oversee all disciplines within marketing including brand and tactical marketing, public relations, partnerships, social media and digital platforms. He’ll also be responsible for oversight of the company’s global and hotel sales organizations, revenue management and the Select Guest Loyalty program, as well as distribution and customer service.
Doane actively contributes to the industry by serving on the HSMAI CMO and Foundation Boards as well as the U.S. Travel CEO Board and the Plug & Play Hospitality Vertical Advisory Board.
“We’re thrilled to welcome Jeff to the Omni family. His experience leading high performing teams at successful brands, such as Fairmont, will be a key asset to our organization as we continue to elevate our brand position and differentiate Omni Hotels & Resorts in the marketplace,” says Alexander.
Omni has invested more than $2 billion into its portfolio over the last five years and has committed $1.5 billion in portfolio enhancements over the next five years.