PARIS — Novotel Hotels has entered a multi-year global partnership with Calm — the number-1 app for sleep, meditation and relaxation — designed to help guests achieve inner calm and enjoy a more restful travel experience.
The partnership emphasizes the vital role of sleep, mindfulness and self-care while travelling. Beginning in January 2020 at Novotel locations in the United Kingdom, the partnership with Calm will be introduced at more than 530 hotels across 60 countries throughout the year.
As part of Novotel’s ‘Time is on Your Side’ campaign, which enables travellers to discover relaxing moments, disconnect from their busy lives and connect more deeply with friends, colleagues and family, guests will experience the positive benefits of Calm — including guided meditations, atmospheric music, nature soundscapes and more than 150 Sleep Stories (soothing bedtime stories often narrated by well-known voices). As an added benefit, guests checking into a Novotel Executive Room will receive a complimentary 60-day Calm Premium subscription (US$29.98).
“At Novotel, we invite our guests to unwind and enjoy a sense of calm and well-being while staying at our hotels,” says Nadege Keryhuel, vice-president Novotel Brand. “Travelling often takes people out of their usual comfort zones and so we feel it’s vitally important to help our guests regain that comfort through mindfulness and relaxing environments. We are thrilled to partner with Calm to boost our efforts in this regard and look forward to seeing the benefits it will bring to our guests’ overall health and well-being.”
To celebrate the partnership, Calm is releasing a new Sleep Story called “Nightfall,” narrated by award-winning actress Eva Green. Available in English and French, the story follows the peaceful, wondrous process of twilight as it unfolds across the Earth.
“Wellness travel is growing twice as fast as tourism overall, with sleep and mental well-being proving extremely important to consumers in new or unfamiliar environments, such as hotels,” says Aleena Abrahamian, head of Strategic Partnerships, Calm. “Mindfulness and better sleep can have a positive impact on various states of mind: improving concentration, memory, creativity and motivation. More people are looking to incorporate wellness into their lifestyles and travel experiences.”